The Insight Burger – A Primer on Behavioural Change with Data

A burger sits before you, and a decision. To eat or not to eat. Would access to data cause a behavioural change?
What if you could see the impact of eating the burger before you ate it. Your risk of heart attack goes up .3%. Your weight will go up .1lbs by next Tuesday. And your LDL cholesterol will enter a warning range.
Why might that data make you think twice. If it was personal to you and not some average of a bunch of people. The impact is compounded as you ate a pizza yesterday and a carbonara the day before. You receive the information in a timely manner, at the point of eating the burger, not 3 weeks afterwards. The information is relevant to what you are doing, i.e. it is health and diet information. And, finally, it is actionable. Will I eat it, yes or no. The information allows for a change in behaviour.
Insight-Burger-Value
Maybe you will look at burgers differently now, but hopefully you will see how data can help you act differently and, hence induce a behavioural change.

 

In the next article we will explore how this becomes manifest in an enterprise-grade dashboard and why a dilligent design process leads to increased profits.

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nicholaspkelly

  • […] the next article we will look at the process that can get you there. Be sure to visit the Insight Burger post to see how important design thinking and the UX process is to dashboard […]

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